printClient Feedback
Listening to clients and responding to what they say is by far the most effective marketing strategy a law firm can put into play.
Our own experience, plus an extensive body of research, confirms that existing clients are the number one source of new business for the vast majority of commercial law firms. For most firms, 80-85% of next year’s business will come from current clients. They are also a top referral source for new clients. Studies show that it takes five to seven times more time, effort and money to secure a new matter from a prospective client than from an existing client. On top of that, bar rules and regulations impede a firm’s ability to solicit new clients.
When you consider all these factors, the cost effectiveness of focusing your marketing resources toward existing clients is obvious.
TheRemsenGroup understands both the importance and the sensitivity of your client relationships. The key to implementing an effective client feedback program is to find the right approach that will work for your firm – given its practice, its goals, and its unique culture.
We can recommend and implement the client feedback methodologies that will be most successful at your firm.
