Ratio of Lawyers per In-house Marketing Professional at Your Law Firm

February 13, 2007

Our survey asked readers to tell us the ratio of lawyers to in-house marketing professionals and whether or not there were plans to grow the size of the marketing department this year. 179 readers participated. About 1/3 of survey participants said they had a staffing ratio of 30 lawyers per marketing professional or less, while almost 30% said that they have no marketing professional on staff. 20% of firms say they plan to grow the size of the department this year and 2/3 say it will remain the same size. Although not scientific, it is food for thought.

NOTE: We recommend that a firm with 25 or more lawyers serious about its marketing program hire a full-time, in-house marketing professional.

Question 1:
What is the Current Ratio of Lawyers per In-house Marketing Professional at Your Law Firm?

Question 2:
What are Your Firm’s Plans for its Marketing Department in 2007?