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Marketing Budgets

November 14, 2006

Our Reader Survey asked about the percentage of revenue your firm invests in its marketing and business development programs. 154 firms participated and 55% said they spend less than 2%. That’s strikingly low compared to other professional services firms. Here are the complete results.

What Percentage of Revenue Does Your Firm Invest in Its
Marketing and Business Development Program?

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NOTE: This number does not include salaries, charitable contributions and directory listings.
 
   
 
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