MARKETING MATTERS

A practical marketing workshop designed especially for associate attorneys

More than ever before, young lawyers understand the importance of marketing and business development to their long-term career development. Most want to do it. They’re just not sure what to do or how to get started. They’re not sure how much time to invest. They often have unrealistic expectations about the results they might achieve as a young attorney.

Over the past several years, we’ve had fantastic response to marketing sessions designed especially for associate attorneys. These sessions run from two hours to a half-day and have been approved for CLE credit in many jurisdictions. The handout material includes all the tools necessary for an associate attorney to create an Individual Marketing Plan…a plan that is realistic, achievable, consistent with firm goals and appropriate for their years in practice.

And the associates love it! They leave with practical ideas and guidance to become an effective marketer. For example, we focus on the importance of niching and specialization, and developing good habits that will pay off over time. Click here to see a recent article we wrote entitled Top Ten Marketing Tips for First and Second Year Associates.

Here are the details:

WHAT

MARKETING MATTERS
A practical marketing workshop
designed especially for associate attorneys

Two to four hour session
Customized to your firm’s goals
Comprehensive handout materials
CLE approved in many states

Participants will learn:

Today’s Best Practices in Law Firm Marketing
How Clients Find and Select Outside Counsel
The Importance of Niching and Specialization
Practical Tips for Associate Attorneys
How to Develop Your Individual Marketing Plan
The Importance of Sustainable, Life-long Habits

WHEN

A time convenient for your firm’s associate attorneys.
Friday afternoons and Saturday mornings seem to work best.

WHERE

A place convenient for your firm’s associate attorneys.
Options include country clubs, city clubs, and private dining rooms at local restaurants. We’ve even presented workshops at bars and casinos!

HOW MUCH?

The amount varies depending on a variety of factors including the duration and location of the workshop, degree of customization, number of participants and CLE credit. Our fee typically includes two planning sessions, live presentation, comprehensive handout materials, and CLE credit (if eligible).

FOR MORE INFORMATION

What Our Clients Say…

“John is a great communicator and facilitator. He’s talented at putting lawyers at ease so that they feel comfortable enough to express themselves fully. He is able to get to the heart of their concerns, goals and vision for the future of the firm. As a result of John’s feedback we were able to establish consensus, articulate our goals simply and directly, and fully implement those goals. John also adds a keen marketing perspective to every issue under consideration.”

Peter S. Sachs, Esq.
Managing Director
Sachs Sax Caplan
Boca Raton, FL

“John did an excellent job at our recent Firm Retreat. His energetic and informative presentation was very well received by our attorneys. He presented a number of practical and effective marketing ideas that they have been able to integrate into their practices. John and TheRemsenGroup can be very helpful to any law firm.”

G. Thomas Ball, Esq.
Managing Partner - Florida
Baker & Hostetler LLP
Cleveland, OH

“John Remsen is energy, enthusiasm and expertise bundled in one package. He presents the truth about what works and what doesn’t work in a way that captures your attention and motivates you to make positive changes. We still have attorneys quoting stories, examples and hard facts from John, even six months after our retreat. He really made an impact.”

William R. Lowman, Jr. Esq.
Managing Shareholder
Shuffiend Lowman
Orlando, FL

“We found John to be both knowledgeable and passionate about law firm marketing. He worked closely with our in-house marketing team to put together a meaningful program that will have a lasting and meaningful impact on our firm.”

Dennis W. Miller, Esq.
Chief Executive Officer
Watkins Ludlam Winter & Stennis, PA
Jackson, MS