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The Best Way to Catch New Clients? Find Their Associations And Get Actively Involved

Disclosures, November/December 2006

Generally speaking, I find that many (maybe even most) younger attorneys I meet - say those born after 1960 - are willing and, in many cases, eager to “market.” They realize that marketing and business development are part and parcel of being a successful lawyer and essential to operating a successful law firm.