Recommended Reading: Books & Newsletters

Much has been written in recent years on law firm marketing and business development. Here are some of the best resources available to lawyers and law firms.

BOOKS

The Little Black Book on Law Firm Branding and Positioning
Author: Paula Black
Price: $29.99. Click here to order.

Business Development for Lawyers:
Strategies for Getting and Keeping Clients
Author: Sally J. Schmidt
Price: $49.95. Click here to order.

The Lawyer’s Field Guide to Effective Business Development
Author: William J. Flannery, Jr.
Price: $59.95. Click here to oder.

The Essential Little Book of Great Lawyering
Author: James A. Durham
Price: $11.95. Click here to order.

Managing the Professional Services Firm,
True Professionalism, and
Trusted Advisor
Author: David H. Maister
Price: $14-24 in most bookstores, $10.20-17.50 at Amazon.com

Marketing the Law Firm: Business Development Techniques
Author: Sally J. Schmidt
Price: $195 at (800) 888-8300

Good to Great: Why Some Companies Make the Leap…and Others Don’t Author: Jim Collins
Price: $18.50 at Amazon.com

Selling the Invisible
Author: Harry Beckwith
Price: $21.95 in most bookstores, $14.93 at Amazon.com

Aligning the Stars: Organizing Professionals to Win
Author: Jay W. Lorsch, Thomas J. Tierney
Price: $29.95 in most bookstores, $19.77 at Amazon.com

Spin Selling
Author: Neil Rackham
Price: $29 in most bookstores, $29.95 at Amazon.com

The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
Author: Jeffrey Pfeffer, Robert I. Sutton
Price: $24 in most bookstores, $19.77 at Amazon.com

Rain Making: The Professional’s Guide to Attract New Clients
Author: Ford Harding
Price: $12.95 in most bookstores, $10.17 at Amazon.com

Guerilla Marketing Attack for Attorneys
Author: Jay Conrad Levinson
Price: $29.95 available in most bookstores

Leading Change
Author: John P. Kotter
Price: $24.95 in most bookstores, $16.47 at Amazon.com

Managing Partner 101: A Guide to Successful Law Firm Leadership
Through the Client’s Eyes: New Approaches to Get Clients to Hire You Again and Again
Compensation Plans for Law Firms
Making Partner: A Guide for Law Firm Associates
ABA Guide to Legal Marketing
Marketing Success Stories
ABA Guide to Preparing a Marketing Plan
Effective Marketing of Legal Services
Action Steps to Marketing Success
The Complete Guide to Marketing Your Law Practice
Women Rainmakers’ 101+ Best Marketing Tips
(and many more)
Various Authors
Published by the American Bar Association’s Law Practice Management Section
Price: up to $129 at (312) 988-5522

NEWSLETTERS

Marketing for Lawyers
Editor: Sam Adler
Publisher: Leader Publications
Price: $225/year (12 issues)
(800) 888-8300

Law Office Management & Administration Report (LOMAR)
Editor: Lisa Isom-Rodriguez
Publisher: Institute of Management & Administration
Price: $295/year (12 issues)
(212) 244-0360

Of Counsel
Editor: Larry Smith
Publisher: Aspen Law & Business
Price: $445/year (12 issues)
(800) 223-0231

Marketing the Law Firm
Publisher: Law Journal Newsletters
Price: $279/year (12 issues)