Biographical Profile

John Remsen, Jr.

John Remsen, Jr. is widely recognized as one of the country’s leading authorities on law firm marketing. After serving as in-house marketing director at two major law firms, John formed TheRemsenGroup, a marketing consulting firm that works exclusively with law firms to help them develop long-term marketing strategies and implement proven, cost-effective business development programs. Since 1997, he has worked with over 150 law firms and thousands of lawyers. Most of his clients are mid-size commercial law firms with offices in the Southeastern United States.

John has served on the national Board of Directors of the Legal Marketing Association (LMA) and was President of its Southeastern chapter for three years. In addition, he was Executive Editor of Strategies, LMA’s monthly newsletter. He served on The Florida Bar’s Standing Committee on Advertising for six years and was the only non-lawyer appointed to serve on its 2004 Advertising Task Force.

John was recently appointed a “core member” of the ABA’s Law Practice Management Section and, as such, has contributed numerous articles to various ABA publications and been a featured speaker at several ABA meetings and conferences.

A frequent speaker and author on law firm marketing topics, John has spoken at national and regional conferences of the Legal Marketing Association, the Association of Legal Administrators, and numerous state and local Bar associations. His articles have appeared in such well-respected publications as ABA Journal, Asian Lawyer, Florida Bar News, For the Defense, Law Practice Management, Lawyers Weekly, Legal Management, Marketing for Lawyers, Marketing the Law Firm, Managing Partner, New York Law Journal, Rainmaker’s Review and Wisconsin Lawyer.

Since 2001, TheRemsenGroup has organized and presented The Managing Partner Forum (ManagingPartnerForum.org), an unsurpassed networking and learning opportunity for law firm managing partners. Over 500 law firm leaders from 425 law firms have participated. Designed exclusively for law firm managing partners to help them more effectively lead their firms in today’s increasingly competitive marketplace, The Forum has expanded from its original geographic base in Florida to encompass programs in such major legal marketplaces as Atlanta, Chicago, Dallas, Houston and St. Louis.

A native of West Palm Beach, Florida, John holds an MBA degree from The University of Virginia (1985) and a Bachelor’s degree in Business Administration from the University of Florida (1980).

Last Update: July 2007