Biographical Profile

John Remsen, Jr.

John Remsen, Jr. is widely recognized as one of the country’s leading authorities on law firm leadership, management, marketing and business development. After serving as in-house marketing director at two major law firms, John formed TheRemsenGroup, a consulting firm that works exclusively with law firms to help them develop and implement long-term strategic objectives to improve cohesiveness, performance and profitability. Since 1997, he has worked with over 225 law firms and thousands of lawyers. Most of his clients are mid-size commercial law firms, ranging in size from 15 to 200 lawyers.

John is a frequent speaker and author on law firm leadership and marketing topics. He has spoken at national and regional conferences of the Legal Marketing Association, the Association of Legal Administrators, American Bar Association and numerous state and local Bar associations. His articles have appeared in such well-respected publications as ABA Journal, Asian Lawyer, Florida Bar News, For the Defense, Law Practice Management, Law Practice Today, Lawyers Weekly, Legal Management, Marketing for Lawyers, Marketing the Law Firm, Managing Partner, New York Law Journal, Rainmaker’s Review and Wisconsin Lawyer.

John has served on the national Board of Directors of the Legal Marketing Association (LMA) and was President of its Southeastern chapter for three years. Under his leadership, the Chapter was recognized as LMA’s Chapter of the Year in 2001. In addition, he was Executive Editor of Strategies, LMA’s monthly newsletter. He also served on The Florida Bar’s Standing Committee on Advertising for six years and was the only non-lawyer appointed to serve on its 2004 Advertising Task Force.

In 2007, John was appointed to serve as a core member of the ABA’s Law Practice Management Section. In 2008, he was appointed to serve on the ABA’s Education Board. Since then, he has contributed numerous articles to various ABA publications and has been a featured speaker at many ABA meetings and conferences.

Since 2001, TheRemsenGroup has organized and presented The Managing Partner Forum (www.ManagingPartnerForum.org), an unsurpassed networking and learning opportunity for law firm leaders. More than 725 law firm leaders from 600 law firms in 32 states have participated in 20 leadership conferences. Designed exclusively for law firm managing partners, the Forum has expanded from its original geographic base in Florida to such major legal marketplaces as Atlanta, Boston, Chicago, Dallas, Houston and St. Louis.

A native of West Palm Beach, Florida, John holds an MBA degree from The University of Virginia (1985) and a Bachelor’s degree in Business Administration from the University of Florida (1980). Prior to attending graduate school, John served as Executive Director of The Florida Council of 100, an organization consisting of Florida’s top CEOs and business leaders.

Last Update: March 2012