Service Description

Planning Makes Perfect!

TheRemsenGroup understands that while each law firm has unique culture, history and goals, the fundamentals of a successful strategic marketing plan typically are the same for all successful organizations. By standardizing the planning process, we can help your firm develop and implement a customized marketing plan that identifies your long-term goals and objectives, with specific strategies and tactics to achieve them.

Five Simple Steps to Marketing Success

1) Marketing Presentation to Law Firm Attorneys and Staff
TheRemsenGroup’s strategic planning process begins with a presentation on law firm marketing in which the most relevant topics affecting your firm are discussed, including:

The current marketplace for legal services, and how firms are responding to it.
Enhancing relationships with existing clients of your firm
Converting prospective clients into new clients
Keys to creating a successful business development program.

2) Situation Analysis
After our initial presentation, TheRemsenGroup will meet with the managing partner, firm administrator and other key players to collect and analyze information on your firm’s current client base, compensation system, and any existing business development initiatives.

3) Individual Meetings with Partners and Staff Members
Once we have reviewed your current marketing status, we’ll conduct a series of one-on-one meetings with selected partners or shareholders to gather their thoughts and opinions regarding your firm’s strategic direction. This crucial step ensures that all shareholders have a meaningful role in the process, and ultimately will support the marketing plan your firm adopts.

4) Strategic Planning Retreat
After concluding our evaluation, TheRemsenGroup will make its recommendations and proposed marketing strategy the centerpiece of a firm retreat. John Remsen, Jr. will personally:

Present your firm’s proposed marketing plan
Discuss the plan’s implementation
Introduce your firm’s strategic direction, along with specific goals, priorities and initiatives to be achieved within one year and three-to-five year timeframes

5) Final Written Report
At the conclusion of our engagement, we will provide your firm’s managing partner and/or firm administrator with a written report that includes:

Materials from our initial presentation
The proposed strategic marketing plan as presented by TheRemsenGroup
The final strategic plan resulting from the Strategic Planning Retreat
A one-year action plan

Additional Marketing Services

For your convenience, TheRemsenGroup also offers a wide array of value-added marketing support services designed to help your firm achieve lasting brand recognition and a loyal client base for many years to come:

Recruiting Marketing Staff
Client Feedback Programs
Client Events and Seminars
Brochures, Newsletters and Collateral Materials
Website Development

Contact Us

Contact Us today for more information about how TheRemsenGroup can help your law firm build lasting relationships with people who can hire or refer you, enhance your firm’s reputation as an expert in specialized areas of law, and increase its visibility among key target audiences. You and your partners will be glad you did!