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The Little Black Book on Law Firm Marketing and Business Development

Everything a Managing Partner Needs to Know

$69.90 (includes shipping and handling)

By Paula Black and John Remsen, Jr.

Introducing the definitive book on law firm marketing and business development designed especially for smaller and mid-size law firms.

Written by Paula Black, author of the award-winning Little Black Book on Law Firm Branding and Positioning, with John Remsen, Jr., one of the country’s leading law firm marketing consultants, this easy-to-read manual features practical guidance for today’s law firm leader.

Highlights include:

  • Developing Your Firm’s Marketing Plan
  • Building a Marketing and Sales Culture
  • Motivating Partners and Associates
  • Getting Closer to Current Clients
  • Prospecting for New Clients
  • Focusing Firm Resources
  • Maximizing Return on Investment

You can order The Little Black Book two ways:

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