The Little Black Book on Law Firm Marketing and Business Development
Everything a Managing Partner Needs to Know
By Paula Black and John Remsen, Jr.
Introducing the definitive book on law firm marketing and business development designed especially for smaller and mid-size law firms.
Written by Paula Black, author of the award-winning Little Black Book on Law Firm Branding and Positioning, with John Remsen, Jr., one of the country’s leading law firm marketing consultants, this easy-to-read manual features practical guidance for today’s law firm leader.
- Developing Your Firm’s Marketing Plan
- Building a Marketing and Sales Culture
- Motivating Partners and Associates
- Getting Closer to Current Clients
- Prospecting for New Clients
- Focusing Firm Resources
- Maximizing Return on Investment
You can order The Little Black Book two ways:
- 1) Call 404.885.9100, or
- 2) Click here to download an order form.
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