The Little Black Book on Law Firm Marketing and Business Development

Everything a Managing Partner Needs to Know

$49.95

By Paula Black and John Remsen, Jr.

Introducing the definitive book on law firm marketing and business development designed especially for smaller and mid-size law firms.

Written by Paula Black, author of the award-winning Little Black Book on Law Firm Branding and Positioning, with John Remsen, Jr., one of the country’s leading law firm marketing consultants, this easy-to-read manual features practical guidance for today’s law firm leader.

Highlights include:

Developing Your Firm’s Marketing Plan
Building a Marketing and Sales Culture
Motivating Partners and Associates
Getting Closer to Current Clients
Prospecting for New Clients
Focusing Firm Resources
Maximizing Return on Investment

You can order The Little Black Book two ways:

1) Call 404.885.9100, or
2) Click here to download an order form.

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