John’s Bylined Articles

John is a frequent author on law firm marketing and his articles have appeared in such well-respected publications as ABA Journal, Asian Lawyer, For the Defense, Lawyers Weekly, Legal Management, Marketing for Lawyers, Managing Partner, More Partner Income, Rainmaker’s Review, Florida Bar News, New York Law Journal, Strategies: The Journal of Legal Marketing, Texas Lawyer, and Wisconsin Lawyer.

In addition, he was the Executive Editor of Strategies: The Journal of Legal Marketing, published by the Legal Marketing Association, in 1995-97.

A few of his more popular articles are listed below.

The Evolving Role of Today’s Law Firm Leaders ABA’s Law Practice Magazine, October/November 2008
Ten Golden Rules to Make Your New Clients Happy Strategies: The Journal of Legal Marketing (Legal Marketing Association)
Ten Golden Rules to Make Your New Client Happy Law Practice Today (ABA’s Law Practice Management Section)
The Best Way to Catch New Clients? Find Their Associations and Get Actively Involved Law Practice Today (ABA’s Law Practice Management Section)
Scoring Big Points on the Telephone: Turning Frustration into Satisfaction by Making People Feel Important Law Practice Today (ABA’s Law Practice Management Section)
Isn’t It Time that Your Law Firm Develops a Strategic Plan? For the Defense (DRI’s monthy magazine)
Build Your Practice by Writing Bylined Articles Wisconsin Lawyer
The Best Way to Catch New Clients? Find Their Associations And Get Actively Involved Disclosures, November/December 2006
Building And Sustaining A Marketing And Sales Culture At Your Law Firm Marketing the Law Firm (published by Law Journal Newsletters)
Isn’t It Time That Your Law Firm Developed A Strategic Plan? The Florida Bar News
Smart Law Firms Are Planning For The Future And Getting Closer Than Ever To Clients And Referral Sources SC Bar News
Wasted Time And Money: The Top 10 Ways That Firms Squander Precious Marketing Resources Legal Times
Today’s Best Marketing Practice? Solicit And Respond To Client Feedback. ALA’s Legal Management
Marketing To Your Existing Clients: Three Can’t Miss Programs LME (Law Marketing Exchange)

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