John Remsen, Jr. is widely recognized as one of the country’s leading authorities on law firm leadership, management, marketing and business development.

After serving as in-house marketing director at two major law firms, John formed TheRemsenGroup, a consulting firm that works exclusively with law firms to help them develop and implement long-term strategic objectives to improve cohesiveness, performance and profitability. Since 1997, he has worked with over 400 law firms and thousands of lawyers. Most of his clients are smaller and mid-size commercial law firms, ranging in size from 15 to 200 lawyers. 

John is a frequent speaker and author on law firm leadership and marketing topics. He has spoken at national, regional and local conferences of the American Bar Association, Association of Legal Administrators and Legal Marketing Association. He has also been a featured speaker at numerous state and local bar associations, and law firm networks. His articles have appeared in such well-respected publications as ABA Journal, Asian Lawyer, Florida Bar News, For the Defense, Law 360, Law Practice Management, Law Practice Today, Lawyers Weekly, Legal Management, National Law Review, Marketing for Lawyers, Marketing the Law Firm, Managing Partner, New York Law Journal, Rainmaker’s Review and many more.

In the late 1990’s, John served on the national Board of Directors of the Legal Marketing Association (LMA) and was President of its Southeastern chapter for three years. Under his leadership, the chapter was recognized as LMA’s Chapter of the Year in 2001. In addition, he was Executive Editor of Strategies, LMA’s monthly newsletter. He also served on The Florida Bar’s Standing Committee on Advertising for six years and was the only non-lawyer appointed to serve on its 2004 Advertising Task Force.

In 2001, John created The Managing Partner Forum, the nation’s richest source of information and the most highly acclaimed conference series for leaders of mid-size law firms. More than 1,250 managing partners and leaders from more than 950 law firms in 43 states have participated in 28 leadership conferences. Each week, he publishes and distributes The MPF Weekly, an electronic newsletter distributed to more than 9,000 law firm leaders. For more information, visit

In 2007, John was appointed to serve as a core member of the ABA’s Law Practice Management Section. In 2008, he was appointed to serve on the ABA’s Education Board. Since then, he has contributed numerous articles to various ABA publications and has been a featured speaker at ABA meetings and conferences throughout the country.

In 2013, John was elected as a Fellow of the College of Law Practice Management in recognition of his 25 years of demonstrated expertise in law firm leadership and management. Founded in 1994, the College honors those who “inspire excellence and innovation in law practice management.” Membership is by invitation only and includes just 200 individuals. In 2016, John was recognized by LawDragon as one of the “Top 100 Consultants and Strategists” to the legal profession. In 2017, John was recognized as one of the world’s top “leaders and influencers” in the business of law by the Association of International Law Firm Networks.

A native of West Palm Beach, Florida, John holds an MBA from The University of Virginia (1985) and a Bachelor’s degree in Business Administration from the University of Florida (1980). Prior to enrolling in graduate school, John was Executive Director of The Florida Council of 100, an organization consisting of Florida’s top CEOs and business leaders. 

June 2019